Our Story

I started baking about 24 years ago when it became clear to me that I needed to have a place to shine on the food stage of my new household.

My Mom and both my Grandmothers were working women. Early pioneers in stepping out there to have careers and make vibrant homes. Mimi, Lil and Fay worked hard all day, but from the well-worn, batter-splattered recipes I’ve collected, I know that each of them found time to do plenty of baking in their day.

While they weren’t baking zealots, and I don’t come from a long line of bakers (nor do I have loving memories of being in the kitchen making cookies with my Grandmothers) there’s something about baking for others that keeps a tradition alive, passes down a story and brings us together.  

My Aunt Peggy, also a great baker, introduced me to the cakes made by Ina Pickney. These cakes opened me up to the notion that people would buy what they craved, no matter the indulgence or extravagance. 

Ellenbeth Bakery honors these women and gives me the chance to be a maker and sharer of small indulgences that bring us together and put smiles on our faces.

Why start with the rugelach? 

The tradition around here has been for me to make rugelach for my family and friends around the Jewish New Year.  Those that indulged a bit and those that are forever dieting shouted for more homemade goodness all year long.  There’s a little bit of a bright new year in every bite, no matter what time of the year you eat one. 

Each one is handmade, rich in flavor to be savored.  You might find yourself going back for another - it’s ok.  I wish I could see your face when you taste one but I’m imagining a look of delight, satisfaction and the glow of tradition. 

Making something is what drives me, making something full of love propels me and brings me joy.  It’s all about making something for you that brings you joy too.

There is purpose in each piece.

To be shared, to be gifted, to be enjoyed.

Ellen Beth Letchinger